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Is voter apathy a problem for Labour?

January 23, 2024 by Alastair J R Ball in Starmer

Labour are way ahead in the polls thanks to their daring political strategy of saying as little as possible, promising nothing, ruling out anything that will make the country better and generally pandering to anything small “c” conservative swing voters want. Now, this brilliant plan might be coming unstuck as it turns out people aren’t moved by the position of “vote for things to stay pretty much as they are.” 

I might be being a bit unfair to Labour here. They are saying that some things will be different under a Labour government. Namely that the useless Tories will no longer be in charge and everything will work better under sensible and moderate Labour management, thus the economy will grow and we’ll all be better off. The problem is, where is the enthusiasm for this change?

Have you ever met someone who is a fan of Keir Starmer? I don’t mean someone who will vote for him, or thinks he would make a competent Prime Minister to efficiently oversee our continuing national decline, but someone who really digs Starmer? Saying you're a fan of Starmer is like saying you’re a fan of Sainsburys supermarkets. Fine on a Sunday to get some reasonable quality chicken breasts, but my god sir, dream a little bigger. You can aim to go to M&S.

Depressing effect on election day turnout

Maybe I tortured that particular metaphor to death, but my point is that this is not 1997. Rock stars and footballers don’t want to hang out with the next Prime Minister. He’s not a celebrity or riding a wave of positivity about the future. Most people are thinking: “I’ll vote for the guy with a polo shirt, I guess. What alternative is there?”

Labour are worried that this might have a depressing effect on turnout on election day. Whereas anyone stupid enough to still want the Tories in power will certainly be out voting, whatever the weather, as you must really love incompetent, cruel toffs if you’re going to vote Conservative this year (or really hate Labour).

If Labour are concerned about voter apathy, especially from anyone to the left of Peter Mandelson, then maybe they should look at what they’re offering. The reason why no one is inspired by Starmer’s Labour is that he is so uninspiring. This isn't as complicated as reading Immanuel Kant’s philosophy.

Take doctor’s strikes, as an example

Starmer was asked about the doctor’s strike on a recent LBC phone-in and he urged the government to “get in the room and get on with” negotiations. However, he wouldn’t say if Labour would end the strikes by offering junior doctors more money. “What I’m not going to do is hypothetically say what we might do,” he said.

So, he won’t confirm that he will give more money to doctors who work hard saving lives. Y’know, the people we were clapping for during the pandemic? No wonder people aren’t inspired. No one is out in the streets, waving banners saying: “Possibly more pay or possibly no more pay for doctors.”

The first Labour government

One hundred years ago, on January 22 1924, the first ever Labour government came to power. That was a huge achievement, filled with hope and optimism for the future. It began a process that led to future Labour governments who introduced the NHS and the welfare state, built social housing, reduced homelessness and introduced the minimum wage (yeah, even credit where credit’s due to Tony Blair). Sadly, in 100 years since that first Labour government, only three Labour leaders have won a majority at a general election.

Labour always has an uphill battle to get into power. However, when it does, it achieves this via a burning ambition to improve the lives of working people. Labour wins when it offers voters meaningful change; whether that be a new social contract after the devastation of the Second World War, unleashing the “white heat of technology” for the benefits of all or ushering in an era of youthful, forward-looking politics to sweep out the fusty, old and small-minded Conservatives. Where is Starmer’s burning ambition to match that of his predecessors?

If Labour voters from 100 years ago were around today, they would probably agree with most of us that any Labour government is better than a Tory one, especially this useless, corrupt government that delights in inflicting suffering on people it deems to be beneath them, from migrants to benefit claimants.

A century of struggle

Would they also ask: how did a century of struggle come to this? Promising not to rock the boat too much to win the votes of homeowners with middle-management jobs? No plans for fighting poverty or improving public services; despite levels of poverty and the public realm being overburdened to the same degree as it was in 1922.

Has a century of Labour struggle come to a leader who won’t help starving children or guarantee doctors a decent wage? 100 years on from the first Labour government, Labour is good at blaming the Tories for the state of the nation, rightly so, but shows none of the desire to change the country that previous Labour governments had.

The Guardian said Starmer “powerfully diagnosed the ailing state of the nation” but argues that Labour “continues to exhibit extreme caution regarding the detail of proposed cures.” They go on to say that “there are also risks attached to not taking any risks” and says that Labour should “boldly make the case for public investment as a catalyst for economic revival.” This last bit sounds like previous Labour governments, but not Starmer.

An inspiring vision for the future

Starmer might be the first Labour leader to win a majority by being the default opposition, rather than because he offered the voters something they wanted. If he succeeds in kicking out these awful Tories, maybe we won’t mind. We’re all pretty pissed at them - for good reason, look at the country after 14 years of Tory rule - and I will be one of many to be pleased to see the back of them.

Maybe Labour doesn’t need enthusiasm to win? Perhaps apathy is okay and I’m out of step with the country by wanting an inspiring vision from Labour. I don’t decide on strategy for Labour, which is probably for the best, but I can speak for myself, and I feel that the burning ambitions of the past and the challenges of the present require an inspiring vision for the future.

Labour need to be more than the default other guys for when the Tories piss everyone off enough that people want to vote for something else. They need to offer an alternative that will inspire people, and then they need to build a better country for everyone.

Labour Party picture taken by Andrew Skudder and used under creative commons.

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January 23, 2024 /Alastair J R Ball
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